Site Launch – Paul Schoeffler

Paul SchoefflerPaul Schoeffler is an incredible Broadway performer who has had a varied and illustrious career. We are so happy to announce the launch of his website! He is currently performing as Hertz in ROCK OF AGES, and can be seen in an upcoming episode of PERSON OF INTEREST on CBS.

I love getting to work with someone new and then realizing just how many times I have come across them in the past. Without knowing him personally before this, I realized I have seen Paul perform many times over the past few years. I’ll leave you with one of my favorite performances of his: “Hook’s Waltz”

Site Launch – Lupa & Pepi

I met Rachel Kashon at Alt Summit last year and we became fast friends. She runs a custom papergoods shop out of southern California, so when it came time to make new business cards for this year’s conference, I knew exactly where to turn. It just so happened that Rachel also needed assistance getting her new website built. So we went all trading post style, and here are the results:



She helped us punch up our logo a bit, and made us these awesome letterpress cards. We built her a WordPress platform based on her graphic design and a theme she chose that includes a full portfolio, the option to create her own online store, and a beautiful new blog setup. It has some of the same portfolio features as our new site and helps her show off all of the beautiful stationery work she has created.

If you are in need of any custom papergoods, she can make anything happen. She also has a bunch of really fun ready-made items in her etsy shop. Check her out, and tell her we sent you!

Altitude Design Summit

alt lake city

I am so excited to head to AltSummit this year! My wife, Chelsea, is speaking on a panel about Pinterest and DIY’s; I am so proud of her and how far Lovely Indeed has come over the past couple of years.

I am super pumped to meet a bunch of new people and hopefully help some bloggers revamp their web presence. I also get to hang out with a few of our clients face to face! Both Amber from Damask Love and Rachel from Lupa & Pepi will be there. If you’d like to follow along on our adventures this year, we will be posting all weekend long on Instagram (@ryan_foy and @chelsea_costa).

A Site For Sore Eyes – Manna Nichols

I met Manna Nichols a few years ago outside of the Actors’ Equity Building, waiting in line for an early morning appointment to get our taxes done. She was a friendly newcomer to NYC, and ever since we met I have kept an eye on Playbill for her name to pop up. And lo and behold, a few months ago it did. She was playing Eliza Doolittle in Arena Stage’s production of MY FAIR LADY and I immediately went to check out her website to see what else was going on with her.

Manna Nichols


What I found was a beautiful little site that features her appearances and her career wonderfully. I love the color palette they are using on the site; a stark white background with a color range from orange to maroon that really make the photos pop. Be sure to check out her gallery page as her modeling photography is simply breathtaking. Congrats to her on all her recent success, and kudos to having a beautiful website.

Your Pin It Button is Broken

Pinterest 404Pinterest is an amazing social network that has changed the nature of blogging and image sharing. Most bloggers I know are using the standard Pin It button plugin on their blogs that allows for readers to pin an image from the bottom of every blog post. Unfortunately, that method often results in improper sourcing and a rabbit hole of incorrect links.

Unless your readers are pinning from the permalink of a particular post, chances are the pin they create will just redirect to your home page instead of the post itself. Or it could just pin to the actual image file, robbing you of a visit to your actual site. Or worst of all, it could just lead to a 404 broken link page.

Test it out on your own blog and make sure that when someone clicks that Pin It button, your images and posts are being sourced correctly. Otherwise you could be losing a ton of traffic to the dreaded 404. The best way to combat this problem, first and foremost, is to make sure your own Pinterest boards are filled with properly linked images. Like Smokey says, only you can prevent improperly sourced internet content.

Smokey The Bear



New Year, New Site Design

As you can see by your surroundings, we have launched a new version of Roundhouse Designs! After about a year with our last design, we were really jones-ing for a more comprehensive way to show off our portfolio. We used to just show a little thumbnail and link out to every individual site, but now we have a full description of every one of our designs. I can’t stop clicking the different portfolio categories and watching our sites rearrange themselves. Go on, try it, you will enjoy yourself.

New Design

We also have a new logo design! Those cute little houses are courtesy of Rachel Kashon from over at Lupa & Pepi. We are currently redesigning her blog and website, so keep an eye out for that to launch in the next couple of weeks!